Author Archives: Pieter Van Leugenhagen

Recently I had the honor and pleasure of being able to speak to a wonderful and passionate person about the future of Virtual production and how the workflow of feature films as such has changed in recent years. His name is Hasraf Dulull, better known as HaZ.

Enjoy this episode of our VR Days Europe – VRTL Podcast Series

ABOUT HASRAF DULULL 'HaZ'

He’s a filmmaker who started as a visual effects supervisor on feature films on TV before making his directing and producing debut with the hit indie sci-fi feature film THE BEYOND which was a commercial success on all VOD platforms before being licensed by Netflix.  This led to his 2nd feature film – 2036 ORIGIN UNKNOWN starring Katee Sackhoff which got a limited theatrical release in the US and is currently on Netflix.

Alvin Graylin is the President of HTC China. He is leading all aspects of the HTC business in the China Region and is responsible for Vive VR, phone, Viveport content platform and investments. And recently he has taken on the global responsibility for running the Software Business Unit for HTC as well.

The company has launched the Vive XR Suite, a collection of software applications that enable users to work, learn, socialize and share live experiences in an immersive environment. I spoke to a very friendly and humble person who knows very well where he wants to go with HTC and the Vive ecosystem.

Get yourself ready for another episode of our VR Days – VRTL Podcast series. 

ABOUT ALVIN GRAYLIN

Alvin was born in China and educated in the US. He received his MS in computer science from MIT, MBA from MIT’s Sloan School of Management and BS in electrical engineering from the University of Washington, where he had specialized in VR and AI over two decades ago. Alvin Graylin is fluent in English, Mandarin, and Cantonese. 

He has over 28 years of business management experience in the tech industry, including 20 years in Greater China. Prior to HTC, Alvin was a serial entrepreneur, having founded four venture-backed startups in the mobile and internet spaces, covering mobile, social, adtech, search, AI, big data and digital media. Additionally, he has held $100+ million P&L roles at a number of public companies.

Today, Alvin Graylin is the China President at HTC, leading all aspects of HTC’s business in the region (Vive/VR, phone, Viveport content platform, partnerships and investments) and the company’s SW Business globally.

He is also currently Vice-Chairman of the Industry of Virtual Reality Alliance (IVRA.com) with 300+ company members, President of the $18B Virtual Reality Venture Capital Alliance and oversees the Vive X VR Accelerators in Beijing, Shenzhen and Tel Aviv. Graylin is a sought after speaker and thought leader in the areas of VR/AR, AI, Entrepreneurship, and doing business in China by events and media globally.

Carl is an e-learning expert passionate about learning via virtual reality and MOOCs. He’s programmed as one of the speakers for the virtual event of the VR Days Europe. Carl and I talk about blended learning and XR, how to build a strong story for an XR training and how this pandemic is fueling the learning and development industry in general. Please enjoy another episode of the VR Days / VRTL podcast series. Listen to Carl Boel and learn how to build powerful stories for XR training.

listen on your favorite platform

ABOUT CARL BOEL

Carl is an e-learning expert passionate about evidence-based instructional design. He has a specific interest in learning via virtual reality and MOOCs. As a managing partner at ‘Virtual Learning is Reality’, Carl serves as a learning architect / consultant for XR learning projects for corporates and organisations. He’s also a researcher for ‘Learning and Training in XR’ at Thomas More College and a PHD Researcher at Ghent University.

Carl Boel

Last year in Amsterdam, VR Days Europe made its ambitions for growth clear and the Fifth Edition brought them one step closer to maturity. But when the pandemic arrived in the Netherlands and events started canceling, Co-Founder Benjamin De Wit and his team had to forge a new path.

And they certainly did. Just like last year, they have developed an extensive program for a hybrid event. As in recent years, VR Days will take place in the Kromhouthal in Amsterdam, a portion that will be streamed with international satellite venues set up.

Perhaps this year’s edition will be a small step back to take three forward next year, putting VR Days permanently on the international map. In this chat with Benjamin about how they adapted from one year to the other, I hope you become equally excited about this year’s edition. Meet VR Days 2020 – New Horizons.

listen on your favorite platform

ABOUT VR DAYS

VRDays Europe is a 3-day conference and exhibition on Virtual, Augmented and Mixed Reality content, creativity and innovation. The 2020 New Horizons Edition will explore how immersive technologies shape the world of tomorrow.

Expect XR superstars in livestreaming conferences. Join the Vision & Impact hybrid-conference (200 seats available). Explore the latest innovation at the Virtual Exhibition. Award-winning content at the Church of VR in VR. (Free tickets for Church available)

VR Days presents the Immersive Funding Market in Zoom. A printed copy of the magazine, New Horizons, XR for Everyone, will be available. And on Friday, November 6th, satellite events will take place across the globe. Join THE MOST IMMERSIVE EVENT OF 2020.

BIO BENJAMIN DE WIT

Benjamin de Wit is the Founder and Festival Director of VR Days Europe. Since its inception in 2015, VR Days seeks to be Europe’s leading professional and creative XR event. Benjamin’s first experience with VR in 2013 inspired him to bring together professionals and creatives worldwide to explore XR technology’s potential and its ability to impact our world profoundly. He realized VR has the power to enable us to experience new ways to see and understand, and is a tool that will change the way we interact and do business.

Starting from his career as a professional actor, and later business founder and developer, Benjamin understands the dynamics of both creative XR and XR for enterprise solutions. Between 2001-2007 Benjamin was an actor with Ivo van Hove’s Toneelgroep. He then developed Spot On Agency for actors, the digital agency Studio Stomp, and was the driving force behind The Classical Story multi-reality experience for classical music. He is also on the board of Norma, the Dutch neighboring rights organization for musicians and actors.

As a father, husband and amateur pastry chef, Benjamin embodies the VR Days’ mission to unite the XR community, inspire creative minds, and drive the business forward.

Inga Petryaevskaya is a CEO and Co-Founder of Tvori, VR animation and prototyping software. Tvori is an award-winning technology startup located in San Mateo, California and Saint Petersburg in Russia. VRTL was honored to welcome Inga as a guest on our podcast. We talked about the emergence of XR teams within large companies, the importance of spatial design as a future proof skill and how Tvori makes it possible to ideate, visualize and communicate your ideas, all within virtual reality. Enjoy her podcast: “Animate and Quickly Prototype without 3D Animation Experience”

listen on your favorite platform

LEARN HOW TO DESIGN IN VIRTUAL REALITY
JOIN OUR COURSE: SPATIAL CREATION

IDEATE, VISUALIZE AND COMMUNICATE
WITHIN VIRTUAL REALITY

BUY NOW

TVORI

​Tvori is a VR storytelling and animation software. With Tvori you can quickly prototype your ideas whether it’s a traditional film or an XR experience. Some people use the software to create animatics and previs, some prototype their XR apps and games, and some even create complete animated stories all within Tvori.

You can export your work as videos, 360 videos, photos, 360 photos, VR experiences, and 3D models with animations.​

Tvori is part of our course Spatial Creation – Designing inside Virtual Reality by Sean Rodrigo.

Jingshu Chen co-founded Veer VR. We had a very insightful conversation about why partnering with Cannes XR Virtual was an exciting opportunity for Veer VR and how creators can reach out to discuss distribution deals. Next to that, Jingshu explained why LBE’s and 360° content are still on the rise and why China is ahead of the rest of the world in terms of consumption of XR content. Enjoy this episode of the VRTL Podcast episode.

In this podcast Jingshu Chen talked about how the Chinese market responds to XR content and how artists can monetize on their projects using VeeR VR.

listen on your favorite platform

JOIN OUR SUMMER SCHOOL
STARTING FROM AUGUST 3 - 28

BECOME A MASTER IN
VR STORYTELLING

BUY NOW

VEER VR AT CANNES XR

VeeR organized the second competition, a leading VR entertainment platform available worldwide, curated an innovative program (VeeR 360 Cinema). This program dedicated to 360 VR films encouraged creators to push the limits of immersive storytelling. The selected films were showcased in the inaugural VeeR 360 Cinema during Cannes XR Virtual and the winner scooped the VeeR Future Award and a Premium Distribution Package.

Michel Reilhac is a narrative architect and long-time transmedia and immersive media pioneer. He’s is known as a leading international expert for innovation in hybrid storytelling across participatory, interactive and immersive experiences. As the Head of Studies at the Venice Biennale College and one of the XR competition curators for the Venice Biennale International Film Festival, Michel is regularly invited to speak and teach at major international events, including the Cannes International Film Festival, SXSW, Tribeca Film Festival, and many more. In our podcast Michel talks about the opportunity of hybrid film festivals and the reason why monetization of XR content is key for mass adoption.

listen on your favorite platform

JOIN OUR SUMMER SCHOOL
STARTING FROM AUGUST 3 - 28

BECOME A MASTER IN
VR STORYTELLING

BUY NOW

VR IS THE MOST SOPHISTICATED WAY TO REPRESENT THE WORLD

As a speaker and educator, Michel is renowned for his comprehensive and critical understanding of the immersive media landscape, as well as for his focus on innovation in the creative development and application of narratives—not only in film and television, but in broader media and communication contexts, where new storytelling practices are disrupting conventional models. In his teaching, Michel focuses in particular on enabling filmmakers to find a platform for fresh and daring stories that deserve an audience. He strives to allow artists to appropriate XR as a new art form and focuses on immersive storytelling as an artistic medium. Listen to what Michel Reilhac has to say about monetization of XR content is key for mass adoption in our VRTL podcast.

Featuring immersive work from VR artists around the world, the Museum of Other Realities is a virtual art gallery that provides a place to connect, share, and experience new media together with others. Founded by Colin Northway and Robin Stethem in 2017, the MOR encourages visitors to step into and interact with the multidimensional artwork, transcending the limits of more traditional gallery experiences. In this episode Robin Stethem uncovers how the Museum of Other Realities works with artists on a space that will allow a broader audience to experience an incredible realm of creative potential in its native medium and how to inspire the next-gen artists.

listen on your favorite platform

MUSEUM OF OTHER REALITIES

With the funds, the company will continue to grow the team and realize the vision of the project, pushing the envelope of what an art museum can be. The company also plans to expand into other markets, such as the education and training spaces, while engaging with traditional art galleries and museums.

JOIN OUR SUMMER SCHOOL

AUGUST 5 - 28

BECOME A MASTER IN
VR STORYTELLING

BUY NOW

Pre-register for our panel at Cannes XR

When you go to a film festival, it is almost impossible not to bump into this man. Jimmy Cheng focuses on the acquisition and licensing of immersive/interactive XR content as Director of Content / Business Operations at Iconic Engine. Currently, he represents 140 studios, including GoPro, Atlas V, Secret Location, and supporting six telecoms for finding content. In this episode of the VRTL podcast, Jimmy talks to Pieter about the recent trends in demand for the type of XR content and how he sees the XR licensing business evolving. A sneak peek at the panel that Jimmy will be part of at Cannes XR Virtual next week.

listen on your favorite platform

JOIN OUR SUMMER SCHOOL
STARTING FROM AUGUST 3 - 28

BECOME A MASTER IN
VR STORYTELLING

BUY NOW

Attend Cannes XR

On June 26, 2:30 pm CET, Jimmy will be part of a panel discussion at Cannes XR VirtualMarta Ordeig (Garage Stories / VRTL Course Instructor) will moderate the panel discussion. Together with Rafael Pavon (Atlas V), Jimmy will talk about the art of user-centric storytelling for immersive experiences and if there is a correlation between storytelling and the successful distribution of XR content.