Author Archives: Pieter Van Leugenhagen

Jingshu Chen co-founded Veer VR. We had a very insightful conversation about why partnering with Cannes XR Virtual was an exciting opportunity for Veer VR and how creators can reach out to discuss distribution deals. Next to that, Jingshu explained why LBE’s and 360° content are still on the rise and why China is ahead of the rest of the world in terms of consumption of XR content. Enjoy this episode of the VRTL Podcast episode.

In this podcast Jingshu Chen talked about how the Chinese market responds to XR content and how artists can monetize on their projects using VeeR VR.

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VEER VR AT CANNES XR

VeeR organized the second competition, a leading VR entertainment platform available worldwide, curated an innovative program (VeeR 360 Cinema). This program dedicated to 360 VR films encouraged creators to push the limits of immersive storytelling. The selected films were showcased in the inaugural VeeR 360 Cinema during Cannes XR Virtual and the winner scooped the VeeR Future Award and a Premium Distribution Package.

Michel Reilhac is a narrative architect and long-time transmedia and immersive media pioneer. He’s is known as a leading international expert for innovation in hybrid storytelling across participatory, interactive and immersive experiences. As the Head of Studies at the Venice Biennale College and one of the XR competition curators for the Venice Biennale International Film Festival, Michel is regularly invited to speak and teach at major international events, including the Cannes International Film Festival, SXSW, Tribeca Film Festival, and many more. In our podcast Michel talks about the opportunity of hybrid film festivals and the reason why monetization of XR content is key for mass adoption.

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As a speaker and educator, Michel is renowned for his comprehensive and critical understanding of the immersive media landscape, as well as for his focus on innovation in the creative development and application of narratives—not only in film and television, but in broader media and communication contexts, where new storytelling practices are disrupting conventional models. In his teaching, Michel focuses in particular on enabling filmmakers to find a platform for fresh and daring stories that deserve an audience. He strives to allow artists to appropriate XR as a new art form and focuses on immersive storytelling as an artistic medium. Listen to what Michel Reilhac has to say about monetization of XR content is key for mass adoption in our VRTL podcast.

Featuring immersive work from VR artists around the world, the Museum of Other Realities is a virtual art gallery that provides a place to connect, share, and experience new media together with others. Founded by Colin Northway and Robin Stethem in 2017, the MOR encourages visitors to step into and interact with the multidimensional artwork, transcending the limits of more traditional gallery experiences. In this episode Robin Stethem uncovers how the Museum of Other Realities works with artists on a space that will allow a broader audience to experience an incredible realm of creative potential in its native medium and how to inspire the next-gen artists.

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MUSEUM OF OTHER REALITIES

With the funds, the company will continue to grow the team and realize the vision of the project, pushing the envelope of what an art museum can be. The company also plans to expand into other markets, such as the education and training spaces, while engaging with traditional art galleries and museums.

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Pre-register for our panel at Cannes XR

When you go to a film festival, it is almost impossible not to bump into this man. Jimmy Cheng focuses on the acquisition and licensing of immersive/interactive XR content as Director of Content / Business Operations at Iconic Engine. Currently, he represents 140 studios, including GoPro, Atlas V, Secret Location, and supporting six telecoms for finding content. In this episode of the VRTL podcast, Jimmy talks to Pieter about the recent trends in demand for the type of XR content and how he sees the XR licensing business evolving. A sneak peek at the panel that Jimmy will be part of at Cannes XR Virtual next week.

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Attend Cannes XR

On June 26, 2:30 pm CET, Jimmy will be part of a panel discussion at Cannes XR VirtualMarta Ordeig (Garage Stories / VRTL Course Instructor) will moderate the panel discussion. Together with Rafael Pavon (Atlas V), Jimmy will talk about the art of user-centric storytelling for immersive experiences and if there is a correlation between storytelling and the successful distribution of XR content. 

It must have been a rollercoaster experience for Festival organizer Elie Levasseur, the program leader of the XR section of the prestigious Cannes Film Festival. Cannes XR was born last year and had a dedicated 700 square meter space in the Palais des Festivals basement. Additionally, because of interest and industry growth, Levasseur managed to expand the festival by including a 1,600 square meter waterfront venue at the former Palm Beach Casino, offering views of the Lérins Islands and Cannes Bay. Basically, ‘the best seat in the house,’ which is the promise of virtual reality, but then the pandemic struck mercilessly.

The event industry is, of course, a major victim of the Covid-19 crisis, but in the danger of a crisis, you must be able to recognize the opportunity. After unveiling the Marché du Film Online, a standalone online market to be held from 22 to June 26th, the Marché du Film – Festival de Cannes announced the reshape of Cannes XR in a digital-only event dedicated to immersive technologies and works, Cannes XR Virtual.

Cannes XR Virtual

From 24 to June 26th, Cannes XR Virtual is the destination where professionals from the traditional filmmaking industry, XR artists, independent producers, leading tech companies, location-based and online distributors will come together to imagine and shape the future of movies.

You will be able to attend the virtual festival in many different ways. That’s how the organization wants to reach a broader audience and allow the visitors to meet the top-tier industry leaders and discover their XR work.

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Join the virtual revolution

Cannes XR Partners
  • Cannes XR Virtual will be open to VR users at the Museum of Other Realities (MOR), a virtual art gallery specialized in featuring immersive work from VR artists around the world. The entire virtual program will remain available until July 3rd via the MOR application on SteamViveport, or Oculus.
  • Cannes XR Virtual 2D live video streams shot by a virtual cameraman from the MOR, including conferences, pitching sessions, and project presentations will be accessible on the Marché du Film Online. Cannes XR Virtual 2D live video stream will also be available on the Tribeca Film Festival and Kaleidoscope
  • VeeR 360 Cinema, the selection of 360 cinematic experiences at Cannes XR Virtual, will be showcased on the VeeR VR Video Platform
  • A network of partner Location Based Entertainment (LBE) in several major cities in the United States, China and France will offer access to Cannes XR Virtual to journalists and guests who do not have a VR headset. This is a smart way to provide the best experience, with the needed support to an inexperienced XR user. 

Cannes XR Virtual will also team up with major key players in the immersive industry to combine a solid and diverse program featuring the latest creative works and technologies within the VR ecosystem.

In the coming weeks and after the festival, VRTL will launch a series of podcasts with partners and other industry leaders. We are excited and happy to have renewed our partnership with the festival. In addition to the podcast series, some of our course instructors will give a keynote during the VRTL conference. Keep an eye on the program to find out the exact dates and times.

We are certainly looking forward to this first virtual edition. Curious how this will go and especially whether we will drink a cocktail at Palm Beach Casino next year, during one of the many networking events. Will Cannes XR go completely virtual in the future or will we go back to the old? We put our hopes on a hybrid version of the event, because who does not want to go to the Côte d’Azur once in a while?