Author Archives: VRTL Staff

It’s is a wrap, the XR festival of Marché du Film that, because of the pandemic, took place virtually. Last year we had the first edition of Cannes XR and this year the first edition of Cannes XR Virtual. If we can wipe out Covid-19 in the coming months, we’ll probably get the first edition of Cannes XR Hybrid in May 2021. Because with the virtual edition, Elie Levasseur and his team have set the tone for the future of artistic festivals.

The collaboration with the Museum of Other Realities was an interesting experiment. There were 55 works presented at Cannes XR Virtual with strong animation presence, but more important was that the content was made available to a much broader audience than the people who would normally have gone to the Palais des Festival. It definitely gives perspective for the future.

Cannes XR teamed up with Tribeca, which also saw its edition canceled due to the corona crisis. There was The Tribeca Virtual Arcade – Sponsored by AT&T, a selection of interactive works including six world, international, European or online premieres. Next to that, Tribeca hosted two creative panel discussions and a virtual dance party as part of their contribution to this groundbreaking event. 

The Kaleidoscope XR Development Showcase was a huge success and the organisation scheduled a program of more than 45 conferences, including pitching sessions, keynotes and panels. Artists and inspiring personalities shared their ideas and experience concerning the virtual reality market and its impact on the global film industry. One program highlight probably was Baobab Studios’ presentation of their next VR project, Baba Yaga. They shared a sneak peek of their new interactive experience, starring Daisy Ridley (Star Wars sequel trilogy). Something to look forward to. 

A festival goes hand in hand with its partners and sponsors. Two of those partners were Veer VR and Positron. That last one of these two had rather seen the event take place at the Palm Beach Casino. Positron is well known for its, already iconic, red-colored fully immersive cinematic VR chair. In a corona free world, they would have set up a 25 chair VR cinema next to the beach, but Founder & CEO Jeffrey Travis was still keen to hand out the ‘Positron Visionary Award’ and stay loyal to the partnership.


Jeffrey is a filmmaker, engineer, and virtual reality pioneer. As the founder and CEO of Positron, he created Voyager®. Jeffrey and his team have worked with studios such as Universal, DreamWorks, Disney, Warner Bros, Adult Swim, Felix & Paul, and others to craft premium VR content for XR Cinemas using the Voyager platform. In this episode of the VRTL podcast, we talked about the impressive quality of the submissions, the go-to-market strategy of Positron and how the business model for LBE works precisely.

listen on your favorite platform



  • VeeR Future Award : First step
    produced by Maria Courtial
  • Positron Visionary Award : The Great C
    produced by Secret Location (CA), Electric Shepherd productions (USA)

VeeR organized the second competition, a leading VR entertainment platform available worldwide, curated an innovative program (VeeR 360 Cinema). This program dedicated to 360 VR films encouraged creators to push the limits of immersive storytelling. The selected films were showcased in the inaugural VeeR 360 Cinema during Cannes XR Virtual and the winner scooped the VeeR Future Award and a Premium Distribution Package.


Jingshu Chen co-founded Veer VR. We had a very insightful conversation about why partnering with Cannes XR Virtual was an exciting opportunity for Veer VR and how creators can reach out to discuss distribution deals. Next to that, Jingshu explained why LBE’s and 360° content are still on the rise and why China is ahead of the rest of the world in terms of consumption of XR content. Enjoy this episode of the VRTL Podcast episode.

listen on your favorite platform

Cannes XR sets the stage for the future of arts festivals

The first edition of Cannes XR has come to an end, but we are convinced that this has been only the beginning of how the virtual part of a hybrid event will look like in a few years. Elie Levasseur and his team have barely had a few months to set up this event. Imagine that they are given a year to organise this. Cannes XR sets the stage for the future of arts festivals

When the crisis broke out, we decided to offer our “Introduction To 360 / VR course Package” for free to everyone. We are pleased that the number of students at VRTL Academy has more than doubled. Especially because that means that the interest in VR is increasing and more and more quality content creators are joining our community. Hopefully the content was valuable and we see more and more cool experiences popping up in the near future.

With many schools closed and likely to remain for a while, creators and creatives have seen their budgets cut and events and workshops also wiped off the calendar, both ourselves and our instructors have moved up a gear to develop new course material. We are therefore very pleased to inform you that new teaching materials will be online next week.

New Course Material

Frequent visitors to our platform will probably have noticed that we have been probing your interests through a popup window in recent weeks. We asked you about the domain in which you would like to develop further and have taken this into account to prepare new lessons.

Are you interested in sharing your knowledge through VRTL Academy as a course instructor. Send an email to

That is why we are pleased to announce that a new course will start next week on ‘How to Design User-Centric stories for VR‘. A hands-on course to learn the fundamentals of immersive storytelling and master the craft of designing VR experiences from an audience point of view. 

The course follows design thinking techniques to help you getting started with the design of your first VR experience and provides you with the best compilation of tools and best practices to fully understand the unique characteristics of this medium. 

Blended Learning Format

As usual, you will be able to complete the course at your own pace and whenever and wherever you want. In addition, we are launching a new learning method, in which we will combine online video tutorials with assignments, practical exercises and online classroom moments in group with your fellow students. We work maximum in groups of 15 students.

Your instructor will be Marta Ordeig. She is the founder of Garage Stories, an emerging media content lab born in Silicon Valley’s Hacker House in 2017. Their goal is to develop the language of new media and explore their potential with a human-centric approach. Marta and her team have organised labs and workshops around the world (MIT Media Lab, Cannes Film Festival, Sonar+D, Mar de Plata, TedX etc).