Sam Huber: “How To Make Money From VR/AR and Games”
Sam believes that XR is a change of interface, that will have an impact on humanity similar to the printing press or the screen. It is an inevitable transition. However, XR doesn’t have a scalable business model yet. Admix aims to solve this problem and maximize revenue for the content creators while creating a better future for advertising. In this podcast Sam Huber, CEO and Founder of Admix, explains why these next-generation ads are so important for both creators and brands to reach their target group in an experiential way.
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CONTENT FIRST, ADS SECOND
Admix’ drag and drop plugin for Unity allows you to place ads wherever you want in a matter of minutes. Sam and his team strive to always prioritise user experience over revenue, and keep innovating on formats to never intrude or interrupt the users. Admix works with the most reputable advertising partners to guarantee that the ads are always relevant to the environment and the users. They’re redefining monetization, empowering brands and creators to maximize revenue without sacrificing the user experience.