Podcast By niels

Henry Stuart: “The Agency’s Ride On The Gartner Hype Cycle”

Co-Founder and CEO at VISUALISE, the virtual reality production studio and author of Virtual Reality Marketing. Henry Stuart is one of the industry leaders in producing VR content for marketing, brands and storytelling for editorial and entertainment.

A regular speaker at Virtual Reality events around the globe, Henry is a recognised thought leader on VR with articles published in Wired, the BBC, Marketing Magazine, the Financial Times, the Drum and many more of the UK and world’s top press. Listen to Henry Stuart’s podcast in which he describes Visualise’s journey during the Gartner Hype Cycle, the challenges of hardware and the future of qualitative cameras.

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Henry Stuart, Visualise

At Visualise, one of Europe’s leading immersive media studios, Henry Stuart is responsible for overseeing their entire operations. Services include 360 video, 3D 360 video, binaural sound, AR, MR, VR FX, CG VR, VR App production and VR consulting. Their clients include Mercedes F1, O2, BBC, The Times, Adidas, Oakley, Ray-Ban, Getty Images, Harrods, Audi, Samsung, Channel 4 and many more. Visualise are the most experienced XR studio in Europe.

EE 5G NETWORK LAUNCH

Working with Saatchi & Saatchi, Visualise produced all of the live immersive content for the new EE 5G advert. This content consisted of both augmented and virtual reality and was streamed, live, over 5G.

The project involved six live 360 cameras in the stadium, five of these were fixed and one was mobile based and hand held, Visualise also had cameras in the ‘gods’ looking down on the pitch, allowing fans to watch the match overlaid on their local community pitch below them. We describe each of the pieces of technology below.

Source: Visualise